Kim - may Cutler is a journalist of technology who worked for VentureBeat, Bloomberg and the Wall Street Journal. Prior to joining TechCrunch, she led the mobile coverage within the network, a startup of media of six which was acquired by WebMediaBrands in 2011 for 14 million $ in cash and shares. She specializes in covering the games, distribution and monetization of applications mobile and venture... ? Learn more
Pocket Gems, supported mobile gaming by Sequoia Capital, is to start considering a young female demographic with a new game released today - Tap on the Campus. He put the company in more direct competition with rivals like Crowdstar, which initially focuses on the Top Girl and Social Girl mode. Tap on the Campus is a Sorority and mode game where players must build a House by the recruitment of new members and decoration.
Face as other game freemium, Pocket Gems companies should to heat or pressure downward on assessments after tumultuous decline of $ 14 billion Zynga $ before its introduction on the stock market in his courses of 2.50 billion $ of capitalization. In theory, that should stop assessments to businesses supported by the company that are comparable to Zynga in all areas. But Pocket Gems, had its best month ever in terms of income, especially with games like Tap Paradise Cove. Pocket Gems had the honour to have two of the top 10 rising iOS games last year, so it has a bar very high to live up to.
"We are in a space of all the disciples-quick but lasting to the value in the long term will come from to do new things," said Chief Executive Officer Ben Liu, who talked all, a-like game of charades, where players have to describe an object without actually saying the word to another player. He added, "the Facebook gaming industry is perhaps temporary, but mobile is going to be huge."
In the life of Campus Tap, players have recruit other women to join their sorority. Each of them has another type of character. For example, a "Sporty" girl will be level by doing physical activity. There are quests as the hosting of "tasting parties" and yoga. Each girl also has a set of jobs that it progresses through. A girl who started as a "ditch digger," can a cashier of nursery plant level then a gardener and eventually all the way to a landscape architect.
The monetization model is fairly standard for this kind of game. It has gained currency that gets picked up as work on their jobs and then there are women a currency paid that can go towards the purchase of clothing.
Pocket Gems, which is up to 140 employees, raised 5 million $ in 2010 and sequoia capital funding from Redpoint Ventures further there.
