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accessory manufacturer iOS Discovery Bay games, announced today that they have closed a series of 15 million $ round B with Logitech and trilogy Equity Partners led the charge. Originally, the Seattle-based company began as a game company but transferred to the iOS "appcessory" games market last year with the launch of the first product "Duo" for the iPad in conjunction with Atari.
Other investors include Greg Maffei of Aspen Grove Capital, a number of investors from Seattle and an amount "important" the participation of existing investors.
"This new funding is mainly for the development and the launch of a range of experiences from"digital + physical"game for the iPad and iPhone and the launch of these experiences under our brand Duo," Mike Sievert, CEO of Discovery Bay Games, told me. "Go ahead, all the iPad app-supported accessories provides integration as the Duo." The funding is intended to ensure that the games of Discovery Bay is positioned to be a leader early in a new wholesale market. »
You may recall see Discovery Bay Atari Arcade for iPad, the last holiday season but if you do then you must not have read all guides holiday purchases. Point being, app-enabled games accessories market is still relatively young and untapped. The more traditional game companies such as Hasbro also jumped on board with appcessories for popular titles like monopoly. Other DBG, the only other arcade-style accessory is one of ThinkGeek.
I have personally not game or many on my iPhone or iPad, but many of you do as evidenced by the dominance of the Apple App Store games. Games is usually at the top of the charts for the iPhone and iPad. In this spirit, DBG has established several partnerships with companies of games such as Atari household and Gameloft to increase credibility and push the market in the direction of app-enabled accessories.
According to flurry, the category of games dominates with a share of 49% among the best 10 iOS categories. Look at how the market has changed since 2009 the traditional portable machines such as the PSP for smartphones. In addition, users participate in approximately 25 minutes of play, worth said Rafale. Then, Yes, people like game on their mobile devices.
Earlier this year, the company published a Dora the Explorer peripheral and the plan is to release the three accessories on the theme of partners more this fall. A new Arcade of Atari will be in stores this year to help the iconic company games celebrate its 40th anniversary, Sievert said.
Than Gameloft plans to release its collateral mark in October but Michael Ehrenberg, Director of key accounts, Gameloft evasive a securities would work with the system at launch. He said a variety of old and new games will work with accessories DBG.
"Accessories made in the right way in conjunction with high quality content has the potential to change the way mobile games are experienced by consumers," said Ehrenberg. "Gameloft + DBG partnership allows us to be the first on the market to iOS with a true quality experience on mobile game console." The partnership developed with DBG is currently entirely focused on iOS. »
With that said, don't expect to be Gameloft games all with an accessory. Ehrenberg said they are mainly focused on "core" as FPS titles and games of sports which will be only improved with an accessory.
Accessories for devices games iOS have spend but DBG seems to have struck a chord. It is perhaps that the partnerships or games that work with its accessories. Whatever it is, the mobile accessory market should generate 20 billion $ in revenue this year and $ 38 billion $ in 2017. They are therefore perhaps something.
Sievert added: "our belief is that market appliances for games run much the same way the market for accessories for audio devices unfolded when the iPod was popularized, but on a much larger scale potentially." Game average is greater than the music. There is not a class larger than the game in all of entertainment. »
Logitech designs and manufactures computers and peripheral devices such as mice, keyboards, speakers and remote controls.
? Learn moreTrilogy Partnership is a financial organization formed by John w. Stanton and invest in startup wireless.
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