Anthony Ha is a writer at TechCrunch, where he covers the media, advertising and start-ups. Previously, he was a writer for Adweek staff technology, worked as editor on the tech VentureBeat blog and was also a journalist for Hollister Free Lance, where he won the California Newspaper Publishers Association Award for breaking news coverage and writing... ? Learn more
Beginning with Iron Man, Marvel Disney-owned famous built a film universe connected to his superhero films and the spectacular pay strategy this year with the release of The Avengers. Tomorrow the company is revealing the aspirations of strengthening of the universe of games mobile and social, with the launch of the Avengers Initiative, it is described as its largest mobile version yet.
Patrick Moran, the main title developer Wideload games game designer, said Avengers Initiative takes place in the same universe Avengers Alliance, a Facebook game published earlier this year. These games, he said, are not only an extension of the comics or film, but take place in a coherent world that they own, with "versions of characters that are developed for interactive storytelling." The connection is more that a story and character-level, players can earn experience (called XP Marvel) in mobile and Facebook, games and the experience of a game can be exchanged for rewards in the other.
Avengers Initiative is also an attempt of episodic storytelling. This first episode stars Hulk, which has a bunch of bad guys to fight after that they have been released by an event called pulse. In the future payments, you continue the story while playing as other superheroes in the Avengers. The purpose, Moran said, is to release a new free episode every two to three months.
This might seem a recovery quite rapid, but it is because the other payments are built above the platform of Wideload spent 14 months to develop the game, Moran said. He added that a team of "the console guys" (Moran, for example, has worked on the Mass Effect franchise) Wideload objective was to build a game that could resist the console experience: "you want to feel like Hulk.
Finally, I had pleasure to play the Avengers Initiative on my iPad last night. History (at least what I've seen of it) is fairly simplistic, as is a game involving punching the shit out of someone. But, Hey, the punches herself is quite satisfactory and good graphic appearance.
The Avengers initiative costs $6.99. From tomorrow (September 6), you should be able to download on iOS, select devices Android here and here.
Pit: September 6, 1969, NYSE: DIS
The Walt Disney Company is a media and entertainment company. The company is divided into 5 parts - Studio Entertainment, parks and Resorts, consumer, Media Networks and interactive media products.
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