It is the war. New collection jaw-drop of Amazon Kindle Fire HD tablets adapted almost everything we thought we knew in the Tablet market.
He lowered the price while offering improvements and new technologies in almost all imaginable areas. He has had the wake-up call of the Tablet Kindle Fire successfully, based on Android 2.3 "Gingerbread" and turned into a shooting of the options of the tablet.
As CEO of Amazon, Jeff Bezos unveiled a Kindle Fire after another, he made so much I've confused - it has become clear that there are no rules on prices, sizes of screen and component technologies.
Amazon has relaxed in what would become the milestone with the new Kindle Paperwhite ereader. The company that essentially launched the e-reading generation is not made with reflective imaging technology. Bezos said Amazon actually invented new technology of super-white screen, ultrafine and now self-bed ereader. However, it is not known if he has worked with E - Ink to develop or really build on their own.
The Paperwhite expected, however, was just a parameter table for Tablet-palooza.
First Amazon reduced the price of the original Kindle fire to $159, but not without making it faster (better processor and more RAM) and improve the life of the battery. Then things started to get the crazy.
Bezos happily displays the new Kindle Fire HD. But wait, he had a shelf in each hand. What was happening here? Amazon concocting a 7-inch Tablet and a 8.9 inch, too. Two powerful devices with processors dual core and on the device of 8.9 inches, a 1920 x 1200 screen.
The kicker: the new 7 inch Kindle HD costs $199 and the larger Kindle Fire HD, which is packaged with a scandalous amount of advanced technology (Dolby Digital, MiMo Wi - Fi, laminate touch sensor), is only $299.
Then, while still, our JAWS hanging open, Bezos dropped the bomb: a $499 4 Kindle Fire HD LTE. To put this in perspective costs, a 32 GB, 4 G LTE iPad 3 $729, $230 more than inch-1 small Kindle Fire HD.
This is not a shot across the bow of Apple, it is a nuclear explosion in the Centre of the Apple ' Office of CEO Tim Cook.
Bezos essentially just has rewritten the rules of the game of the tablet. And these rules are very simple: hardware doesn't matter. Services are King. And in the realm of services, the rules of the Amazon.
"We want to make money when people use our devices, not when they buy our devices," Bezos said as he unveiled new tablets.
The strategy is not surprising. Amazon and Bezos showed a strong willingness to upgrade content consumption devices meet the needs of consumers. They quickly realized that the key to success was not only in the sale of much material, it made the purchase and consumption of seamless experience.
Bezos never failed in this strategy, but he did everything in his power, today, to make it more clear.
Announcements of today expanded on the idea of a "something for everyone" approach. Amazon now has more tablets than Apple and in a greater variety of options. E of ink on the LCD screen. 7-Inches to 8.9 inches and only WiFi 4 g LTE. Strategy of the Amazon is not on top-selling more expensive material users and services (they even started option G 4 giving 250 MB of data and cloud storage); It is decisions that you can have your Amazon content how you like it, you like it when and where you like it.
With this wide range of options for Tablet, Amazon well established as player number two of compressed space. It has, by its own measure 22% of the compressed United States market. These options (start as little as $69 and topping off $499) could Vault it to 50% by early 2013.
Apple will certainly be counter this fall with a mini iPad. It will be certainly cheaper than the iPad of the retina and show all the features large iOS 6. However, it is unlikely that Apple will do the same sort of statements on the services and equipment, or that Tim Cook say something like this gem of Bezos, "people do want gadgets more." They want services. "Apple business is built on the gadget lust. Tim Cook knows he has to deliver a superb new device every year or to maintain the mystique of it.
It is at least, the perception of the Apple company. The reality is that apple made billions of dollars in sales and development of the app. But no one thinks of them as a service. This is perhaps because Apple paves the way for new gadgets with mobile operating system updates, while Amazon barely mentions the platform. No one knows with certainty, for example, the version of Android is the super-slick Kindle Fire HD interface. The only "software" that matters to Amazon and Bezos is the kind that allows you to consume and manage your content bought by Amazon.
Apple can simply answer this fall with an iPad that is less powerful and more focused on content consumption, or Tim Cook needed a new artillery? You be the judge.
