Friday, September 7, 2012

Kixeye Poaches CityVille GM Patmore Zynga VP of product

Kim - may Cutler is a journalist of technology who worked for VentureBeat, Bloomberg and the Wall Street Journal. Prior to joining TechCrunch, she led the mobile coverage within the network, a startup of media of six which was acquired by WebMediaBrands in 2011 for 14 million $ in cash and shares. She specializes in covering the games, distribution and monetization of applications mobile and venture... ? Learn more

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Supplies Zynga is all the world gain.

Kixeye, the iconoclastic Facebook game company, midcore, just hired a immediately the Chief CityVille, Alan Patmore, to be its vice president of product. It is a mark of the society at a time when the social gaming industry any flow.

With a market capitalization of Zynga now up to 2.40 billion $ more than the 14 billion $, it was private assessed to before its introduction on the stock exchange, social games is now a ripe target for the poachers across any industry. For months, I've been hearing stories how literally easy it is for other games companies align the hours of interviews with the managers of products frustrated and engineers near the seat of Potrero Hill of Zynga.

Kixeye model and demographic is different from Zynga, however. They target midcore - usually men - players who are likely to pay in addition to games. The average social game could be 4 cents per day per user, Kixeye is about 20 times as a database user. The company is on track to more than 100 million $ in revenues this year. This success has fuelled its really irreverent recruitment campaigns, including this video below. In addition, there are announcements of unicorns shooting laser on their heads on the local system of transport BART in San Francisco.

Kixeye-spending higher population should in theory make model the company more profitable, although I only have a visibility. In comparison, Zynga has lost 22,80 million $ in the last quarter, mainly because of stock-based compensation.

Patmore oversaw some of the most successful of Zynga CityVille, Mafia Wars. Before that, he was Vice President of the development of products to Double Fine Productions, where he helped develop the stacking, iron Brigade and Costume Quest. He was also president and CEO of surreal software, he co-founded and later sold to Midway in 2004.


Founded in 2007, KIXEYE (formerly casual collective) is an independent game developer that makes games for players by players. Head of securities popular as Desktop Defender, Backyard Monsters, battle, Pirates and Commander of the war. KIXEYE is the first to offer experiences of game on social networks. The company is based in San Francisco and backed by Trinity Ventures and Lightspeed Venture Partners.

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