Kim - may Cutler is a journalist of technology who worked for VentureBeat, Bloomberg and the Wall Street Journal. Prior to joining TechCrunch, she led the mobile coverage within the network, a startup of media of six which was acquired by WebMediaBrands in 2011 for 14 million $ in cash and shares. She specializes in covering the games, distribution and monetization of applications mobile and venture... ? Learn more
Applifier, Helsinki and based in San Francisco mobile-social gaming network, added much more than the richness of the user experience this week with Everyplay, a way for players to share and replay their greatest moments. Everyplay allows players share their titles preferred by recording and replaying of the sessions of games - as once they could have obtained a score high.
The company, which is supported by 2 million $ of MHS Capital, Profounders, Tekes and Lifeline Ventures, said that he has accumulated interests of approximately 100 developers in version beta of Everyplay so far this week.
The company follows a long line of predecessors like OpenFeint and PapayaMobile, trying to build a mobile gaming platform that has effects enough network to earn income distribution and monetization of the games.
The very largest companies of Japanese games of several billion dollars as GREE and DeNA are trying to do too much, not to mention Facebook, which recently launched ads in the mobile media to feed third-party applications. Mobile developers very high each spent often several million dollars per month in marketing to promote their work. They use networks of games like Applifier among many other channels.
If a game is in the network of Everyplay, a user sees the game screen with an option for an instant replay. They have the option to share it or change to display only video pieces add voice or video comment. After this, they can either share the network of Everyplay or on Facebook.
Developers can also highlight videos of players on their page of game. Players can also activate the camera facing forward to show their reactions when they play the game, but it is not by default.
Before he was transferred on mobile platforms, Applifier cross-promotion of the Facebook games with special packaging. Then Applifier moved on platforms Android and iOS, through a series of game developers who migrated as Facebook became an environment more difficult and expensive to build and distribute games to the breast.
Everyplay is an extension of the network of cross for the mobile game of Applifier promotion. He faced competition from a Y Combinator backed startup called Kamcord from the most recent class, which allows players to record moments and share.
Applifier is a network of cross-applications and social games promotion. In August 2010, Applifier reached more than 55 million MAU and worked for more than 100 social applications on Facebook. Applifier support applications social grow by providing a portfolio of applications to promote with the cross. With Applifier users of a social application are other high-quality applications to use. In turn the origin appklications gets new viral users without spending money.
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